The initial shot of the young person with headphones and the prominent 'hitescolares' text.

The ad opens with a young person wearing headphones and a jacket, walking against a bright yellow background. Text overlays appear, including the brand name 'hites' and 'hitescolares'. A credit card is shown, followed by a montage of school uniforms and shoes displayed on orange platforms. The ad then returns to the credit card with animated hearts and stars, before ending with a white screen displaying various icons and the brand's website.