The close-up of the man's intense, slightly unsettling smile.

The ad opens with a couple, a woman and a man, in a dimly lit, modern living room. The woman smiles warmly as she looks off-camera. The man, behind her, smiles broadly and looks directly at the camera. The scene transitions to close-ups of the man's intense smile, then a woman with red hair and a surprised/amused expression, and then back to the couple laughing. The final sequence shows a smartphone displaying the Hello bank! app interface with a credit card, followed by graphics of a €0 symbol and then up to €260, and finally the Hello bank! logo with the tagline 'En ligne, en mieux.'