The large, prominent display of '$17' combined with the "BOGO + 35% OFF" offer.

The ad features a dark, starry background with animated sparkles. The Goat Funded Trader logo is at the top. Text overlays appear sequentially, highlighting a BOGO + 35% off sitewide sale, a specific challenge (5K 2 Step Goat Challenge), a discounted price of $17, a promo code, and details about the offer (Buy One, Get One Free Upon Payout, Available for a Limited Time). The overall presentation is sleek and premium, with a focus on the offer and price.