The text "I cannot understand, for the life of me," immediately grabs attention.

The ad opens with a black screen and the Frost logo, followed by text. A stylized illustration shows a person sitting on a white hill under a starry night sky. The person is looking up, and a large, stylized flower-like graphic appears and moves. The ad transitions to a purple background with the Frost logo and tagline, and then to a solid purple screen with the Frost logo and website information.