The text "Let op! Geld lenen kost geld" (Attention! Borrowing money costs money) appears at the top of the screen.

The ad opens with a shot of a modern living room with large windows overlooking greenery. The scene then transitions to a woman standing in a bright orange room with large 3D letters spelling out 'freo'. She smiles and gestures as she speaks. The ad ends with the 'freo' logo and website address.