The question 'NEED TO IMPROVE YOUR CREDIT SCORE?' and the visual of a smartphone showing a credit score.

The ad opens with the Experian logo and the text 'NEED TO IMPROVE YOUR CREDIT SCORE?'. A smartphone displays a credit score of 898 with a 'Boost' button. The text then changes to 'BOOST YOUR CREDIT SCORE INSTANTLY BY UP TO 101 POINTS'. The score on the phone increases to 999 with confetti. The text 'FOR FREE' appears, followed by 'THE UK'S MOST TRUSTED CREDIT SCORE'. Finally, it shows 'DOWNLOAD THE FREE APP' and buttons for the App Store and Google Play, with the text 'DO EXPERIAN FIRST'. The background is a vibrant pink.