The large, bold number "17" changing to "175" is the initial hook.

The video opens with a green background and the text "Thanks for 17". The number then changes to "175". Confetti begins to fall, and the word "years" appears below the number. The Country Bank logo and tagline "Made to make a difference." are displayed at the bottom, along with "Member FDIC | Member DIF". The confetti continues to fall throughout the end of the clip.