The text "Goodbye fees..." immediately grabs attention by addressing a common pain point for users.

The ad opens with a white screen displaying the text "Goodbye fees...". This transitions to "Hello Coinbase One" with the word "One" in a gradient blue. A blue circular graphic with a white "1" appears. The text "With zero trading fees" is shown, followed by "And even more rewards". A montage of blue and white bubbles and rounded rectangles with dollar amounts saved appears. The text "Get more out of your crypto" is displayed. A series of blue and white candlestick charts are shown. Finally, the text "Claim your free trial today" appears, followed by the Coinbase logo and "coinbase.com/one" with app store download buttons and legal disclaimers.