People riding electric scooters in a city plaza.

The ad opens with a group of people riding electric scooters in a city plaza. The scene then shifts to a family outside a pink house, followed by a family painting a room pink. Next, a man in a vintage convertible struggles with the steering wheel. The ad then shows an inflatable tube man dancing against a cloudy sky, followed by a woman in a yellow jacket smiling in the convertible. Finally, a diverse group of people of all ages walks towards the camera in a city square, some carrying shopping bags, one with a baby stroller, and a large inflatable unicorn floats above them. The ad ends with the Cofidis logo and website.