A man in a car looking back at the camera with a playful expression.

The ad opens with a man in a car, looking back at the camera with a mischievous grin. Dice are hanging from the rearview mirror. The scene quickly cuts to the man in a messy kitchen, cooking eggs, looking stressed. He then looks at his phone, which displays the Cofidis website. The ad transitions to a clean kitchen setting where the man, now wearing an apron, holds his phone and looks at the camera. Graphics appear showing loan details and interest rates. The final shot is an end card with the Cofidis logo and website.