The animated character's precarious situation suspended by a rope in a kitchen.

The ad opens with a title card featuring the Cofidis logo and the text "PROJET N°7". The background is a blurred kitchen. The scene then transitions to a cartoon man attempting to renovate a kitchen floor, suspended by a rope. The rope snaps, and he falls through the floor. The final scenes show the broken floor and the man lying on the ground, followed by an end card with the Cofidis website and a Trustpilot rating.