The animated clock graphic and the prominent Italian text 'È IL MOMENTO GIUSTO' (It's the right moment).

The ad opens with a yellow background and a stylized clock graphic. The text 'È IL MOMENTO GIUSTO' appears. The clock graphic animates, showing a segment filling in. The scene then transitions to a stylized scroll and pencil graphic, with the text 'PER FAR CRESCERE I TUOI PROGETTI CON COFIDIS' appearing. The background changes to a deep red. A graphic displays 'OFFERTA PRESTITO' and two boxes showing financial details: '8.000€' with loan terms and 'TAEG 5,90%'. The ad then shows the text 'IL PRESTITO 100% ONLINE CHE RICHIEDI IN SOLI 3 MINUTI' on a yellow background. The final scene is a red background with a block of small text and a yellow button that says 'RICHIEDI ORA'. The Cofidis logo is present in the bottom right corner of most frames.