The bright yellow refrigerator and the animated character struggling in a kitchen.

The ad opens with a blurred shot of a kitchen, featuring a yellow retro refrigerator and wooden cabinets. The Cofidis logo appears. Text overlays introduce a project and a number. A cartoon character is shown in a precarious position, seemingly struggling with a renovation. The rope he's hanging from snaps, and he falls. The ad then shows the character lying on the floor, defeated. Finally, it transitions to a clean end card with the Cofidis logo and legal information.