A woman in a red beret and yellow jacket smiling directly at the camera.

The ad opens with a wide shot of a building with a large billboard featuring a smiling woman. The camera then zooms in on the woman's face, who is wearing a red beret and a yellow jacket. She smiles and speaks directly to the camera. The scene then shifts to a group of diverse people walking down a city street, some carrying unusual items like a giant inflatable unicorn and a scuba diving suit. The group is diverse in age and appearance, and they are all smiling and moving forward. The ad ends with the Cofidis logo and website.