The initial blurred street scene with a red car and dramatic lighting.

The ad opens with a blurred shot of a street at night, featuring a red car and buildings. Text overlays appear, introducing a project and then specifying it as 'La voiture électrique' (The electric car). The scene transitions to a cartoonish animation of an elderly man driving the red car, looking panicked as sparks fly around him and the car. The car then appears to be electrified, with yellow energy emanating from it. The ad concludes with a shot of the Cofidis logo and branding, along with legal disclaimers and financing details.