A large group of diverse people walking towards the camera with a giant inflatable unicorn.

The ad opens with a diverse group of people of various ages and backgrounds walking towards the camera in a city square, some with shopping bags, others with bikes, and one person with a large inflatable unicorn. The Cofidis logo and '40 jaar' appear. The scene transitions to a woman in a call center, wearing a headset and a red beret, speaking into a microphone. Text overlays appear with icons for chat, email, and phone. Another scene shows a man on the phone in a street setting, with cars and festive banners in the background. The ad then shows a montage of various people and activities, including someone working on a laptop, a woman driving a car, people holding large green cylinders, and a person on a jet ski. The number '40' is formed by these images, with text overlaying it. The ad concludes with the Cofidis logo and tagline.