The initial red screen with the Citadele logo.

The ad opens with the Citadele logo on a red background. It transitions to a man inside a car, looking distressed as water splashes on the windshield. Text appears asking "Do I feel it's mine?". The scene changes to a man in a suit opening the car door for the man inside, with the text "It's definitely mine!". The ad then shows a red car and displays loan information. The final scene shows the Citadele logo again with the tagline "It's definitely mine!".