Five people with identical bowl cuts and suits in an elevator.

The ad opens inside an elevator with five people dressed in suits and bowl cuts, resembling The Beatles. The elevator ascends, indicated by the floor number '3' on a digital display. A hand presses a button on the elevator panel. The scene then shifts to a bustling stock exchange floor with large screens displaying market data. People are seen interacting with laptops and tablets. The camera focuses on a group of three people looking at a laptop screen, then pans up to one of the individuals from the elevator, who is now looking up at the stock market screens. The ad concludes with the Cboe logo and tagline.