The initial text stating "vous économisez jusqu'à 251€/an(1) en frais bancaires."

The ad opens with the Boursorama logo and a tagline about saving money on fees. It then transitions to showcase the 'Carte WELCOME' with its features, followed by a demonstration of the Boursorama mobile app interface displaying account balances and transactions. The ad concludes with app store download buttons and the Boursorama logo.