A man pouring cereal into a cat bowl.

The ad opens in a messy apartment living room. A young man in shorts and a t-shirt walks past a bicycle and a couch where another person is lying down, reading a cereal box. The camera then zooms in on the cereal box. The scene shifts to a close-up of a dirty table with food scraps. Next, a pile of dirty dishes is shown. The first man reappears, holding the cereal box and a bottle of milk. He looks thoughtful. A cat's tail is seen disappearing into a cat bowl. The man then pours cereal into the cat bowl. He takes a spoonful of the cereal from the cat bowl and eats it, then looks at the bowl with a disgusted expression. The final scene shows the dirty dishes again with text overlay.