A close-up of a smiling woman with a Nike headband, followed by shots of her playing basketball.

The ad opens with a close-up of a woman, Arike, smiling and wearing a Nike headband. It transitions to shots of her playing basketball, dribbling, and shooting. Text overlays introduce her as a four-time all-star. The ad then shows her using the Betterment app on her phone, with graphics illustrating portfolio strategy and holdings. The scene shifts back to her playing basketball, with a voiceover explaining how Betterment helps her focus on her game. The ad concludes with the Betterment logo and tagline.