The initial close-up of the smartphone displaying the Betterment app logo.

The video opens with a close-up of a smartphone displaying the Betterment app logo, then transitions to show the app's interface for automated investing. The screen displays portfolio allocation, risk level, and holdings. The interface changes slightly to show different stock percentages and a 'Recommended' risk level. The scene then shifts to a toddler covered in white powder, looking messy but happy, playing on the floor. The video concludes with the Betterment logo and the tagline 'The Betterment Effect,' followed by an award graphic.