The question "¿Te imaginas que terminas de pintar un piso?" (Can you imagine finishing painting a floor?) combined with the visual of a couple renovating.

The ad opens with the BBVA logo and a question. A man and a woman are shown in a home renovation setting, looking at a phone. The scene transitions to a close-up of hands holding a smartphone, with a green checkmark indicating a successful transaction. The ad then shows a person using their phone to pay another person, implying a contactless payment. The final scenes show the BBVA logo and website.