The BBVA logo and the initial text 'No necesitas ser cliente' (You don't need to be a client) are visually striking.

The ad opens with the BBVA logo and text. It then transitions through a series of quick cuts showing diverse people enjoying life: a laughing child, people crossing a street, someone running, a woman on a treadmill, and a group of friends taking a selfie. The visuals then shift to show various BBVA credit cards, culminating in a close-up of the 'Start' credit card. The pacing is energetic and modern, using a collage of images that morph into the card display. The background is a consistent shade of purple.