The contrast between the plain background and the office scene, along with the initial text about changing payroll.

The ad opens with a split screen. On the left, a plain grey background with a blue logo. On the right, a video clip of a man in an office setting smiling and looking at his phone. Text appears on the left side of the screen, overlaid on the grey background. The video clip transitions to a woman in a similar office setting, also smiling and looking at her phone. The text on the left changes to a call to action. The ad ends with the woman looking at her phone and smiling, with the BBVA logo appearing on her phone screen.