The split-screen visual immediately presents a comparison, drawing the viewer in to understand the difference.

The ad is split screen. On the left, a person is shown dialing a number on a phone. On the right, the same person is shown using the BBVA app on their phone. The split screen continues as the person talks on the phone in both scenarios, first in a living room setting, then in a kitchen, and finally on a couch watching TV. The pacing is moderate, showing the progression of time and activities.