The initial shot of a man in a park engrossed in his phone, followed by a close-up of a car listing on an app.

The ad opens with a man walking in a park, looking at his phone. The screen then shows a close-up of the phone displaying a car for sale on the BBVA AutoMarket app. The ad then splits into two screens: one showing a woman looking at her phone, and the other showing the man still looking at his phone. Both phones display the BBVA AutoMarket app with different cars for sale. The pacing is moderate, with quick cuts between the phone screens and the people using them.