The bold white text "BLOCK FRIDAY" on a black brush stroke background.

The video starts with a black screen with white text that says "BLOCK FRIDAY". This text is overlaid on a background of thick black brush strokes. The text then disappears, and the screen becomes completely black. After a moment, white text boxes appear on the black screen with the word "piensa" (think) repeated multiple times, and one box with "compra" (buy). This transitions to the B100 logo and tagline, followed by a black bar with text and then the hashtag "#BlockFriday" and a description of the brand.