The large number '6' with a graphic of four circles.

The ad opens with a dark blue background and the text 'Join the 6' with a graphic of four circles. This transitions to a grid of many circles with the text 'Join the 6 million'. The text then changes to 'Join the 6 million who trust' and then 'trust us' on a bright yellow background. This is followed by 'with their pensions' and 'Simply transfer' on the yellow background. The scene then shifts to a dark blue background with a repeating pattern of 'SIPP' and the text 'into an Aviva SIPP'. This transitions to 'Hosted on our award-winning investment platform'. The final scenes show a yellow background with the text 'And get up to £100' and then 'And get up to £2,500' with numbers fading in the background. A yellow graphic card appears with 'Gift card up to £2,500 *T&Cs Apply'. The final scenes show the text 'then SIPP back and relax.' with the Aviva logo and a call to action button.