The initial close-up of the man and the prominent display of the American Express card.

The ad opens with a close-up of a man in a jacket, looking off-camera. The American Express Blue Business Plus Credit Card logo appears. The scene transitions to a man behind a counter in a store, talking to another man who is seated. The card logo reappears. The scene shifts back to the man in the jacket, now looking at spools of wire. The card logo is shown again. The final scene is a close-up of a hand holding the American Express Blue Business Plus Credit Card, with a tablet in the background. The ad uses quick cuts between scenes.