The opening shot of a man in a rugged setting with a business card overlay.

The ad opens with a man in a work jacket looking off-camera, with an American Express Blue Business Cash card superimposed. It then cuts to a man behind a counter talking to a customer, with the card again superimposed. The next scene shows a man examining spools of wire, with the card and text overlay. The final scene is a close-up of the American Express Blue Business Cash card being held over a smartphone, with text and a button.