A CGI squirrel suddenly appears on a bus seat, looking surprised and making a noise.

The ad opens with a man on a bus, looking thoughtful. A CGI squirrel appears on a bus seat, looking surprised. The man looks at the camera, and text appears asking if he's being bothered by a squirrel. The scene shifts to a display case with Old Spice products, which the man breaks into to grab a product. He then applies the product to his underarm. The squirrel reappears, looking happy and giving a thumbs up. A group of squirrels, some wearing Old Spice shirts, appear. The ad ends with a lineup of Old Spice products and the group of squirrels.