ZYN YouTube ads and commercial examples

#2901 YouTube advertiser by spendDTCSwedenVerify on Google Ads Transparency Center

ZYN is a Swedish brand of tobacco-free oral nicotine pouches owned by Swedish Match. Its YouTube advertising in Sweden features 30+ ads and over 21.9M views, spotlighting new pouch releases and specific taste profiles such as Black Cherry & Almond, Red Berry Fizz, and Coffee.

Est. total spend
$241K – $569K
All-time, estimated range
Ads indexed
30
Total views
21.9M
Markets
1
Countries the ads ran in

Most-viewed ZYN YouTube ads

Top 20 by views · list updated

See all 30 ZYN ads

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About ZYN

ZYN is a Swedish brand of tobacco-free oral nicotine pouches owned by Swedish Match, a subsidiary of Philip Morris International. The domain zyn.se serves as the brand's direct-to-consumer e-commerce portal and official online site for adult customers in Sweden. Introduced in 2016, ZYN produces pouches in a variety of strengths and flavors.

Company
Swedish Match Retail AB
Category
Tobacco-free nicotine pouches
Headquarters
Sweden
Advertises in
1 country

ZYN YouTube ads — FAQ

ZYN is a Swedish brand of tobacco-free oral nicotine pouches owned by Swedish Match Retail AB, a subsidiary of Philip Morris International. It sells pouches in various flavors and strengths directly to adult consumers in Sweden through zyn.se.
ZYN's YouTube ads highlight its variety of nicotine pouch flavors, such as Black Cherry & Almond, Red Berry Fizz, Cactus Spice, and Coffee. The ads also feature seasonal promotions like a Christmas calendar and announcements for new flavor releases.
ZYN primarily relies on short horizontal video spots lasting up to 15 seconds, alongside a small share of vertical video formats.
ZYN advertises on YouTube in Swedish, targeting adult consumers in Sweden where the brand originates.
AdSee has indexed 30 YouTube ads from ZYN, with 21.9M views in total, shown in 1 country.
ZYN's YouTube ads in the AdSee library ran most often in Sweden.
AdSee estimates ZYN's YouTube ad spend at $241K – $569K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by ZYN.
The most-viewed ZYN ad in the AdSee library is “ZYN Black Cherry & Almond”, with 1.8M views on YouTube.
ZYN's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR00351863529277489153?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.