Inside Zappos YouTube Ads & Commercials

#1421 YouTube advertiser by spendRetail EcommerceUnited StatesVerify on Google Ads Transparency Center

Zappos is an online retailer offering footwear, apparel, and accessories for men, women, and children. Across 14 markets, its YouTube advertising features 50+ ads with over 31.7M views, highlighting athletic themes like Lace Up, Lock In, Win the Day alongside seasonal collections for skiing, spring, and vacation sandals.

Est. total spend
$127K – $1.6M
All-time, estimated range
Ads indexed
51
Total views
31.7M
Markets
14
Countries the ads ran in

Most-viewed Zappos YouTube ads

Top 20 by views · list updated

See all 51 Zappos ads

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About Zappos

Zappos is an online retailer offering footwear, apparel, handbags, and fashion accessories for men, women, and children. Founded in 1999 as ShoeSite.com and based in Las Vegas, Nevada, the company is widely known for its customer service policies, including free shipping and returns. Zappos was acquired by Amazon in 2009 and operates as a wholly owned subsidiary.

Company
Zappos.com LLC
Category
Online shoe and clothing retail
Headquarters
United States
Advertises in
14 countries

Zappos YouTube ads — FAQ

Zappos is an online retail company based in the United States that sells footwear, apparel, handbags, and fashion accessories for men, women, and children. Founded in 1999 and acquired by Amazon in 2009, Zappos operates as an online shoe and clothing retailer known for free shipping and returns.
Zappos's YouTube ads focus on seasonal collections, footwear, and apparel themes. Common motifs include active and athletic messaging such as 'Lace Up, Lock In, Win the Day', alongside seasonal promotions like 'Ski Mode Collection', 'Spring Forward', and vacation essentials like sandals.
Zappos utilizes a mix of horizontal videos and vertical Shorts-style spots for its YouTube advertising. In terms of duration, the ads lean toward shorter formats, with around half running 15 seconds or less alongside a variety of 16- to 60-second commercials.
Zappos advertises on YouTube entirely in English, catering primarily to audiences interested in its retail footwear and clothing collections.
AdSee has indexed 51 YouTube ads from Zappos, with 31.7M views in total, shown in 14 countries.
Zappos's YouTube ads in the AdSee library ran most often in the United States, Myanmar, Pakistan, Saudi Arabia and the United Arab Emirates. In total they were shown in 14 countries.
AdSee estimates Zappos's YouTube ad spend at $127K – $1.6M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Zappos.
The most-viewed Zappos ad in the AdSee library is “Zappos — Lace Up, Lock In, Win the Day”, with 2.3M views on YouTube.
Zappos's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR04821233212191670273?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.