The Yle 100 logo and the Moomin characters.

The ad opens with a wide shot of a cafe area overlooking an indoor ice rink. Several people are seated at tables, including a woman in a wheelchair, a man, and two boys. The camera then zooms in on a woman in a cream-colored sweater reading a book. The book is shown in close-up, featuring an illustration. The woman looks up from the book and speaks directly to the camera. The ad transitions to a graphic with Moomin characters and text announcing an event. The pacing is slow and contemplative at first, then shifts to a more informational style for the graphic.