Yle YouTube ads: video campaigns and estimated spend

#3451 YouTube advertiser by spendEntertainment MediaFinlandVerify on Google Ads Transparency Center

Yle is Finland's national public service broadcaster, offering news, television, radio, and streaming services via Yle Areena. Its YouTube advertising in Finland covers 50+ video ads generating 21.2M views, spotlighting entertainment series, sports broadcasts like Yle Urheilu, and streaming content.

Est. total spend
$170K – $424K
All-time, estimated range
Ads indexed
57
Total views
21.2M
Markets
1
Countries the ads ran in

Most-viewed Yle YouTube ads

Top 20 by views · list updated

See all 57 Yle ads

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About Yle

Yle (Yleisradio Oy) is Finland's national public service broadcaster, state-owned and funded through a dedicated public broadcasting tax. Founded in 1926, the company operates multiple national television channels, radio stations, and online services including the streaming platform Yle Areena and news portal yle.fi. It provides news, educational programming, and entertainment in Finnish, Swedish, and other regional languages across Finland.

Company
Yleisradio Oy
Category
Public service broadcasting
Headquarters
Finland
Advertises in
1 country

Yle YouTube ads — FAQ

Yle (Yleisradio Oy) is Finland's national public service broadcaster. The state-owned media company operates television channels, radio stations, and digital services such as the Yle Areena streaming platform and the yle.fi news portal, offering news, entertainment, and educational content.
Yle's YouTube ads focus primarily on promoting its broadcast programming, streaming content, and sports coverage. Featured campaigns include Yle Urheilu sports broadcasts, coverage of major events like the 2026 Winter Olympics, original series, and shows available on Yle Areena.
Yle uses a mix of vertical Shorts-style and horizontal video formats, with vertical ads appearing most frequently. Most of Yle's ads are short, typically running 30 seconds or less.
Yle advertises on YouTube entirely in Finnish, targeting audiences in its home country of Finland.
AdSee has indexed 57 YouTube ads from Yle, with 21.2M views in total, shown in 1 country.
Yle's YouTube ads in the AdSee library ran most often in Finland.
AdSee estimates Yle's YouTube ad spend at $170K – $424K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Yle.
The most-viewed Yle ad in the AdSee library is “Justimus Esittää: Suomi, Missä Menet?”, with 1.7M views on YouTube.
Yle's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR06264102530112815105?region=anywhere
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$96.3K – $438K33 ads · 8.8M338.8MView ads
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$171K – $428K23 ads · 8.6M238.6MView ads
3439
CANAL+Entertainment MediaFR
$48.8K – $427K42 ads · 12.2M4212.2MView ads
3443
CybernewsEntertainment MediaLT
$17.1K – $427K27 ads · 8.5M278.5MView ads
3466
Go3Entertainment MediaLT
$161K – $422K13 ads · 20.1M1320.1MView ads
3471
CBCEntertainment MediaCA
$165K – $420K36 ads · 15.0M3615.0MView ads
3523
SF AnytimeEntertainment MediaSE
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The OdysseyEntertainment MediaCA
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.