XTRATUF YouTube Ads & Video Creative

#3328 YouTube advertiser by spendRetail EcommerceUnited States

XTRATUF manufactures waterproof boots, deck shoes, and marine footwear built for fishing and outdoor life. Across 21 markets and 9.1M views, the brand's 20+ YouTube ads highlight Alaska-proven durability, winter adventures, and collaborative boot designs.

Est. total spend
$18.1K – $454K
All-time, estimated range
Ads indexed
20
Total views
9.1M
Markets
21
Countries the ads ran in

Most-viewed XTRATUF YouTube ads

Top 20 by views · list updated

XTRATUF — XTRATUF — Built for All (YouTube video ad)0:12

XTRATUF

XTRATUF — Built for All

2.3M views
XTRATUF — XTRATUF — Built for the Fans (YouTube video ad)0:14

XTRATUF

XTRATUF — Built for the Fans

917.2K views
XTRATUF — XTRATUF — Alaska Proven Fishing Gear (YouTube video ad)0:23

XTRATUF

XTRATUF — Alaska Proven Fishing Gear

870.5K views
XTRATUF — XTRATUF — Footwear for the Outdoors (YouTube video ad)0:12

XTRATUF

XTRATUF — Footwear for the Outdoors

593.3K views
XTRATUF — Sesame Street x Xtratuf Boots (YouTube video ad)0:33

XTRATUF

Sesame Street x Xtratuf Boots

547.8K views
XTRATUF — XTRATUF - Built for Adventure (YouTube video ad)0:10

XTRATUF

XTRATUF - Built for Adventure

514.5K views
XTRATUF — XTRATUF x Guy Harvey Boots Advertisement (YouTube video ad)0:16

XTRATUF

XTRATUF x Guy Harvey Boots Advertisement

389.4K views
XTRATUF — XTRATUF ADB PRO Boots: Built for All Conditions (YouTube video ad)0:31

XTRATUF

XTRATUF ADB PRO Boots: Built for All Conditions

358.7K views
XTRATUF — XTRATUF — Winter Adventure (YouTube video ad)0:17

XTRATUF

XTRATUF — Winter Adventure

348.3K views
XTRATUF — XTRATUF - Alaska Proven Fishing Gear (YouTube video ad)0:19

XTRATUF

XTRATUF - Alaska Proven Fishing Gear

341.8K views
XTRATUF — XTRATUF — The Fisherman's Life (YouTube video ad)0:52

XTRATUF

XTRATUF — The Fisherman's Life

326K views
XTRATUF — XTRATUF - Built for Alaska, Built for All (YouTube video ad)0:19

XTRATUF

XTRATUF - Built for Alaska, Built for All

313.7K views
XTRATUF — XTRATUF - Boots for Adventure (YouTube video ad)0:15

XTRATUF

XTRATUF - Boots for Adventure

295.5K views
XTRATUF — XTRATUF — Built for Adventure (YouTube video ad)0:11

XTRATUF

XTRATUF — Built for Adventure

294.8K views
XTRATUF — XTRATUF — Our Proving Ground (YouTube video ad)0:15

XTRATUF

XTRATUF — Our Proving Ground

202.8K views
XTRATUF — XTRATUF — Master of Your Soul (YouTube video ad)0:30

XTRATUF

XTRATUF — Master of Your Soul

175.4K views
XTRATUF — XTRATUF - Angler Proven (YouTube video ad)0:15

XTRATUF

XTRATUF - Angler Proven

158.5K views
XTRATUF — XTRATUF x Guy Harvey Boots: Built for Adventure (YouTube video ad)0:09

XTRATUF

XTRATUF x Guy Harvey Boots: Built for Adventure

131.8K views
XTRATUF — XTRATUF — Pike Place Fish Market (YouTube video ad)0:55

XTRATUF

XTRATUF — Pike Place Fish Market

59.5K views
XTRATUF — XTRATUF — The Icon. The Legacy. (YouTube video ad)0:10

XTRATUF

XTRATUF — The Icon. The Legacy.

37.8K views

About XTRATUF

XTRATUF is an outdoor footwear brand specializing in waterproof boots, deck shoes, and marine footwear designed for fishing and life on the water. Originally created in the 1950s for commercial fishermen, the brand is especially popular in Alaska and coastal markets. XTRATUF is owned and operated by footwear manufacturer Rocky Brands, Inc., which acquired the brand in 2021.

Company
Rocky Brands, Inc.
Category
Waterproof outdoor footwear
Headquarters
United States
Advertises in
21 countries

XTRATUF YouTube ads — FAQ

XTRATUF advertises waterproof outdoor footwear, including boots, deck shoes, and marine gear designed for fishing, outdoor adventures, and life on the water. Based in the United States, the brand is owned and operated by Rocky Brands, Inc.
XTRATUF's YouTube ads emphasize durable footwear built for outdoor adventures, winter conditions, and fishing gear proven in Alaska. Campaigns also highlight specific footwear like the ADB PRO boots and special collaborations, such as partnerships with Sesame Street and Guy Harvey.
XTRATUF relies entirely on horizontal video ads, with no vertical Shorts-style spots. The videos are predominantly short spots running up to 15 seconds, along with a mix of 16-to-30-second and up to 60-second commercials.
XTRATUF advertises exclusively in English on YouTube, reflecting its primary audience in the United States and coastal outdoor markets.
AdSee has indexed 20 YouTube ads from XTRATUF, with 9.1M views in total, shown in 21 countries.
XTRATUF's YouTube ads in the AdSee library ran most often in the United States, Myanmar, Saudi Arabia, Pakistan and Sweden. In total they were shown in 21 countries.
AdSee estimates XTRATUF's YouTube ad spend at $18.1K – $454K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by XTRATUF.
The most-viewed XTRATUF ad in the AdSee library is “XTRATUF — Built for All”, with 2.4M views on YouTube.

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.