The XTB logo and the setting of a trendy coffee shop.
The ad opens with a shot of a modern coffee shop, seen through a window. People are inside, some ordering, some sitting. The camera then zooms in on a man sitting at the counter, looking thoughtful. It cuts to a barista making coffee and then to a close-up of a framed Zlatan Ibrahimović jersey. The ad then shows the man at the counter interacting with the barista and another man, and then looking at a smartphone displaying stock market information. The phone screen shows various stocks and ETFs, with a pop-up indicating '0% commission'. The scene shifts to show four men standing at the counter, with one holding the phone. The final sequence shows Zlatan Ibrahimović holding a phone with the XTB app, and then a graphic with the XTB logo and a gift box, indicating a free share offer. The pacing is dynamic, with quick cuts and zooms.
