Zlatan Ibrahimović speaking directly to the camera.

The ad opens with a close-up of Zlatan Ibrahimović speaking directly to the camera in an outdoor cafe setting. The XTB logo is visible in the top left corner. The scene transitions to show a black Samsung smartphone, then a phone screen displaying the XTB app with a gift box icon and the text 'Obdrželi jste akcii zdarma' (You received a free share). The app shows stock listings for Volvo, L'Oreal, Barclays, and Intel. The ad then shows the text 'Získejte akcii zdarma s promo kódem: XTBGO' (Get a free share with promo code: XTBGO). The final scene shows the phone screen again with the same stock listings and the XTB logo. Red graphic elements frame the phone screen throughout the latter half of the ad.