The WWF logo and the bold text 'Scopri i nuovi prodotti WWF'.

The ad opens with the WWF logo and the text 'Scopri i nuovi prodotti WWF'. This transitions into a montage of close-ups of clothing items and accessories, such as a bucket hat, socks, and t-shirts with animal designs (a panda, a fox, and a wolf). The editing is quick and dynamic, with the images appearing in a grid-like fashion. The ad concludes with a white screen and the WWF logo.