An elegant older woman writing at a desk.

The ad opens with an elegant older woman writing at a desk, then transitions to a montage of nature scenes and moments from life. We see a couple embracing with a modern city skyline behind them, a child on a swing in a forest, a young girl in a field of flowers, a fawn in a grassy meadow, a couple running through a poppy field, a woman on a beach and swimming in the ocean, dolphins, people snowshoeing in the mountains, and wolves in a snowy forest. The woman from the beginning is shown again, looking thoughtful in a forest setting, then a stag drinks from a stream. The ad concludes with the woman writing again, and then a final screen with the WWF logo.