The close-up of the Winiary mayonnaise jar.

The ad opens with a close-up of a jar of Winiary mayonnaise. A hand picks up the jar. Then, a spoon pours chocolate batter into red cupcake liners. The scene shifts to decorated cupcakes resembling Christmas trees, topped with green frosting, pomegranate seeds, and star-shaped toppers. The final shot shows the jar of mayonnaise alongside various festive food items, including salads and cupcakes, with bokeh lights in the background.