A golden retriever energetically playing tug-of-war with a rope toy.

The ad opens with a golden retriever playing tug-of-war with a rope toy in a grassy yard. The camera is close to the dog, creating a dynamic, energetic feel. The logo for WHIMZEES appears. The dog then takes a WHIMZEES Ricebone and chews on it. The ad transitions to show the dog being petted and rolling on the grass. Finally, it shows a product shot of various WHIMZEES dental chews, including toothbrush-shaped ones and animal shapes, with a red 'Nu in PROMO' badge.