A golden retriever energetically playing tug-of-war with a rope toy.

The video opens with a golden retriever playing tug-of-war with a rope toy in a grassy yard. The camera is low, giving a dynamic perspective. The Whimzees logo appears. The dog then takes a Whimzees dental chew from a person's hand and begins to chew it. The dog lies down on a stone patio and continues to chew the treat. The final scene shows a person petting the dog as it rolls on the grass. The ad ends with a display of Whimzees products.