Wallapop YouTube ads: Video campaigns and top creative examples

#921 YouTube advertiser by spendRetail EcommerceSpainVerify on Google Ads Transparency Center

Wallapop is a secondhand marketplace platform for buying and selling pre-owned items like vehicles, electronics, and fashion. Across 70+ YouTube ads and 208M views in Spain, its video advertising heavily focuses on vehicle buying, financing options, and earning money by selling unused goods.

Est. total spend
$1.0M – $2.7M
All-time, estimated range
Ads indexed
77
Total views
208M
Markets
1
Countries the ads ran in

Most-viewed Wallapop YouTube ads

Top 20 by views · list updated

See all 77 Wallapop ads

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About Wallapop

Wallapop is an online secondhand marketplace platform that enables users to buy and sell pre-owned items locally via mobile app and website. Founded in 2013 in Barcelona, Spain, the company operates primarily across Spain, Italy, and Portugal. Its platform facilitates peer-to-peer transactions in various categories including electronics, vehicles, fashion, and home goods.

Company
Wallapop, S.L.
Category
Secondhand online marketplace
Headquarters
Spain
Advertises in
1 country

Wallapop YouTube ads — FAQ

Wallapop is an online secondhand marketplace based in Spain that enables users to buy and sell pre-owned items locally. Operating via a mobile app and website, its platform facilitates peer-to-peer sales across categories like vehicles, electronics, fashion, and home goods.
Wallapop's YouTube ads heavily focus on buying and selling pre-owned cars, highlighting options to find vehicles for less, car financing, and finding the right car for any need. Some campaigns also encourage users to earn money by selling items they no longer use.
Wallapop uses primarily horizontal video ads alongside some vertical Shorts-style spots. The vast majority of its YouTube commercials are quick spots running up to 15 seconds, with a smaller portion lasting between 16 and 30 seconds.
Wallapop advertises entirely in Spanish on YouTube, reflecting its core audience in its home market of Spain.
AdSee has indexed 77 YouTube ads from Wallapop, with 208M views in total, shown in 1 country.
Wallapop's YouTube ads in the AdSee library ran most often in Spain.
AdSee estimates Wallapop's YouTube ad spend at $1.0M – $2.7M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Wallapop.
The most-viewed Wallapop ad in the AdSee library is “Wallapop - Find Cars for Less”, with 14.7M views on YouTube.
Wallapop's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR07904612361661579265?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.