The bold text "Our Best Ever Black Friday" and the swirling red background.

The ad opens with a swirling red background and the text "Our Best Ever Black Friday". A black tag with "BLACK FRIDAY DEALS" written on it spins into view. Then, three iPhones (white, orange, and purple) are shown on a black pedestal. The text "iPhone 17 Pro for €0 upfront" appears. The ad then shows "Save €690" and "When you switch to RED Unlimited on Ireland's Best Mobile network 10 years in a row". The Vodafone logo appears with the tagline "Together we can". The final screen is red with the Vodafone logo and tagline.