A man with a Vodafone logo superimposed over his face says "Darling, get your shoes on please."

The ad opens with a man in a kitchen, speaking to someone off-camera. A Vodafone logo is superimposed over him. He then prepares to make a sandwich while on the phone. A young girl appears, and the man tells her to get her shoes on. She is shown struggling with her shoes, then running. The man is on the phone again, and the girl runs past him. The ad ends with a Vodafone logo and tagline.