Varusteleka YouTube ads: top video campaigns

#3345 YouTube advertiser by spendRetail EcommerceFinlandVerify on Google Ads Transparency Center

Varusteleka is a Finnish retailer and manufacturer of military surplus, tactical equipment, and outdoor clothing. Across 4 markets, its YouTube advertising has generated 9.0M views across 13 ads, highlighting product features and recurring campaign themes like Get Better Gear.

Est. total spend
$44.9K – $449K
All-time, estimated range
Ads indexed
13
Total views
9.0M
Markets
4
Countries the ads ran in

Most-viewed Varusteleka YouTube ads

Top 14 by views · list updated

Varusteleka — Varusteleka — Get Better Gear (YouTube video ad)0:25

Varusteleka

Varusteleka — Get Better Gear

2.6M views
Varusteleka — Varusteleka — Get Better Gear (YouTube video ad)0:25

Varusteleka

Varusteleka — Get Better Gear

1.5M views
Varusteleka — Varusteleka — Get Better Gear (YouTube video ad)0:25

Varusteleka

Varusteleka — Get Better Gear

1.3M views
Varusteleka — Varusteleka — Get Better Gear (YouTube video ad)0:06

Varusteleka

Varusteleka — Get Better Gear

618.6K views
Varusteleka — Varusteleka.com — Military and Outdoors Specialists (YouTube video ad)0:33

Varusteleka

Varusteleka.com — Military and Outdoors Specialists

613K views
Varusteleka — Varusteleka - Get Better Gear (YouTube video ad)0:06

Varusteleka

Varusteleka - Get Better Gear

551.4K views
Varusteleka — Varusteleka — Get Better Gear (YouTube video ad)0:06

Varusteleka

Varusteleka — Get Better Gear

509.9K views
Varusteleka — Varusteleka - Get Better Gear (YouTube video ad)0:06

Varusteleka

Varusteleka - Get Better Gear

446.4K views
Varusteleka — Varusteleka — Waterproof Jacket and Pants Features (YouTube video ad)1:00

Varusteleka

Varusteleka — Waterproof Jacket and Pants Features

300.6K views
Varusteleka — Varusteleka — Gearing Up: Internet Safe Edition (YouTube video ad)0:23

Varusteleka

Varusteleka — Gearing Up: Internet Safe Edition

266.2K views
Varusteleka — Savotta Jääkäri S Backpack - Trebuchet Approved (YouTube video ad)1:26

Varusteleka

Savotta Jääkäri S Backpack - Trebuchet Approved

230K views
Varusteleka — Varusteleka — Get Better Gear (YouTube video ad)0:59

Varusteleka

Varusteleka — Get Better Gear

206.6K views
Video ad upload channel — Varusteleka — Darmowy webinar o warstwowaniu odzieży zimowej (YouTube video ad)0:15

Video ad upload channel

Varusteleka — Darmowy webinar o warstwowaniu odzieży zimowej

91.8K views
Varusteleka — Varusteleka — Gearing Up: Internet Safe Edition (YouTube video ad)0:23

Varusteleka

Varusteleka — Gearing Up: Internet Safe Edition

70.4K views

About Varusteleka

Varusteleka is a Finnish retailer and manufacturer of military surplus, tactical equipment, and outdoor clothing. Founded in 2003 and based in Helsinki, the company serves military personnel, reservists, and outdoor enthusiasts globally via its physical store and international e-commerce platform. It also designs and produces its own proprietary lines of gear, including Särmä and Särmä TST.

Company
Varusteleka Oy
Category
Military clothing and outdoor gear
Headquarters
Finland
Advertises in
4 countries

Varusteleka YouTube ads — FAQ

Varusteleka is a Finnish retailer and manufacturer of military surplus, tactical equipment, and outdoor clothing. Based in Helsinki, Finland, the company sells gear worldwide through its physical store and e-commerce website.
Varusteleka's YouTube ads frequently promote its military and outdoor gear under the slogan "Get Better Gear." Topics also include feature overviews for specific apparel, such as waterproof jackets and pants.
Varusteleka primarily runs horizontal video ads, alongside some vertical formats. Most of the videos are short, typically running thirty seconds or less.
Varusteleka advertises on YouTube predominantly in English, with a smaller portion of ads produced in Polish.
AdSee has indexed 13 YouTube ads from Varusteleka, with 9.0M views in total, shown in 4 countries.
Varusteleka's YouTube ads in the AdSee library ran most often in the United States, Finland, Germany and Poland.
AdSee estimates Varusteleka's YouTube ad spend at $44.9K – $449K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Varusteleka.
The most-viewed Varusteleka ad in the AdSee library is “Varusteleka — Get Better Gear”, with 2.6M views on YouTube.
Varusteleka's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR13305796313502187521?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.