The initial question 'Hulp nodig?' (Need help?) combined with the visual of a laptop and appliance icons.

The ad opens with a red background and the Vanden Borre logo. A white outline of a laptop appears, then changes to show icons of appliances like a microwave and a refrigerator. The text 'Hulp nodig om een toestel te kiezen?' appears. The scene transitions to a store interior where a Vanden Borre employee is talking to a customer. The text 'Onze specialisten geven je graag advies om de juiste keuze te maken.' appears. The scene changes to a person using a laptop, showing the Vanden Borre website. The text 'Afspraak op vandenborre.be' appears. The scene shows another Vanden Borre employee smiling in a store. The text 'of in één van onze winkels!' appears. The ad ends with the Vanden Borre logo and slogan on a red background.