The prominent text 'De laagste prijzen' and the subsequent animation of 'BLACK FRIDAY' grab attention.

The ad opens with a dark background and a few electronic devices like a refrigerator and smartphones floating around. The text 'De laagste prijzen' appears in the center. Then, the words 'BLACK FRIDAY' animate into view with red brackets framing them. The ad concludes with text about Vanden Borre's lowest price guarantee.